|Franklin Templeton Shark Shootout - December 07, 2011
NBC Sports Group’s coverage of the Chevron World Challenge scored record ratings for Golf Channel, while capturing Tiger Woods’ first professional victory in more than two years.
Friday’s second round on Golf Channel (3-6 pm ET) was the best early round delivery in the history of the tournament, producing a 1.2 household rating and 1,228,000 average viewers, according to data released by Nielsen. The mark was 34 percent higher than the same round last year. Thursday’s round one (0.6 / 604,000) was up 25 percent year over year.
Sunday’s final round on NBC, which featured Woods’ and Zach Johnson’s late-round battle for the top spot on the leaderboard, tied last year’s playoff-fueled finish (Woods and U.S. Open Champion Graeme McDowell) as the highest-rated final round of this event in eight years with a 2.4 household rating. Saturday’s third round overnight rating was the best Saturday delivery since 2007 when Woods last won this event and up 13 percent year over year with a 1.8 overnight rating.
December Momentum: Continuing a strong, fall tournament lineup that garnered Golf Channel its most-watched November ever, the Chevron World Challenge kicked off a December slate that will feature this week’s Dubai World Championship and its $7.5 million payday. The month also will be highlighted by golf legends Johnny Miller, Nick Faldo and Raymond Floyd who will share their secrets to success during “7 Nights at the Academy,” beginning Dec. 12. During 15 themed shows over seven nights, the trio will share instructional tips for all aspects of the game from tee to green.
Q-School Up 48%: Golf Channel’s coverage of Monday’s final round of the PGA TOUR Qualifying Tournament – better known as Q-School and one of the toughest tests in golf – was up 48 percent over last year and the highest-rated round of Q-School since 2008 (0.2 household rating / 151,000 average viewers).